What Great Brands Do: The Seven Brand-Building Principles by Denise Lee Yohn
By Denise Lee Yohn
It's tempting to think that manufacturers like Apple, Nike, and Zappos completed their iconic statuses due to serendipity, an impossible magic formulation, or maybe the genius of a unmarried visionary chief. besides the fact that, those businesses all followed particular methods and ideas that reworked their traditional manufacturers into leaders. In different phrases, nice manufacturers could be built—and Denise Lee Yohn is familiar with precisely the best way to do it. providing a clean point of view, Yohn's What nice manufacturers Do teaches an cutting edge brand-as-business process that boosts model id whereas boosting revenue margins, enhancing corporation tradition, and developing more advantageous stakeholder relationships. Drawing from twenty-five years of consulting paintings with such most sensible manufacturers as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key ideas of her brand-as-business strategy.
- Reveals the seven key ideas that the world's most sensible manufacturers regularly implement
- Presents case reviews that discover the logo construction successes and screw ups of businesses of all sizes together with IBM, Lululemon, Chipotle Mexican Grill, and different awesome brands
- Provides instruments and techniques that enterprises can begin utilizing correct away
Filled with exact tips for CEOs, COOs, marketers, and different association leaders, What nice manufacturers Do is a necessary blueprint for launching any model to meteoric heights.
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