Selling to the C-Suite: What Every Executive Wants You to by Dr. Stephen J. Bistritz,Nicholas A.C. Read
By Dr. Stephen J. Bistritz,Nicholas A.C. Read
It’s the objective of each salesclerk: having access to senior buyer executives—the C-Level choice makers liable for approving top-dollar offers. Selling to the C-Suite is the 1st ebook that unearths how one can land these career-making revenues within the phrases of CEOs themselves!
With 60 years of mixed event promoting to agencies around the globe, Nicholas A.C. learn and Stephen J. Bistritz , Ed.D., performed in-depth interviews with government- point determination makers of greater than 500 corporations. something they discovered may perhaps shock you: leaders on the maximum company degrees don’t keep away from revenues pitches; actually, they welcome them—provided the salesman techniques them the proper method. within this worthy ebook, CEOs display precisely which revenues strategies they locate best, in addition to these you want to avoid.
Selling to the C-Suite offers the entire perception you would like to:
- Gain entry to executives
- Establish belief and credibility
- Leverage relationships
- Create price on the govt level
It additionally unearths whilst executives in my view input the procuring technique and sheds gentle on what position they play.
Selling to the C-Suite offers field-tested strategies to place you good sooner than thecompetition by way of making these multimillion-dollar revenues you by no means inspiration possible.
Read Online or Download Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books) PDF
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