Seafood and Aquaculture Marketing Handbook by Carole R. Engle,Kwamena K. Quagrainie,Madan M. Dey
By Carole R. Engle,Kwamena K. Quagrainie,Madan M. Dey
Aquaculture, the farming of aquatic animals and vegetation, and different seafood companies keep growing speedily round the world. notwithstanding, lots of those companies fail as a result of the loss of adequate awareness to marketing. The Seafood and Aquaculture advertising and marketing instruction manual offers the reader with a finished, but elementary presentation of key suggestions and instruments valuable for aquaculture and seafood companies to judge and adapt to altering industry conditions.
Markets for aquaculture and seafood items are varied, dynamic, and complex. The Seafood and Aquaculture advertising instruction manual provides basic rules of selling, particular dialogue of aquaculture and seafood industry channels and provide chains from worldwide, and builds in the direction of a step by step method of strategic industry making plans for winning aquaculture and seafood businesses.
This e-book is a necessary reference for all aquaculture and seafood companies in addition to scholars of aquaculture. the amount incorporates a sequence of synopses of particular markets, an intensive annotated bibliography, and webliography for extra assets of information.
Written through authors with tremendous adventure in overseas advertising and marketing of aquaculture and seafood items, this quantity is a important resource of steerage for these looking to establish ecocnomic markets for his or her aquaculture and seafood products.
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