Growth Hacker Marketing. El futuro del Social Media y la by Ryan Holiday
By Ryan Holiday
En esta obra descubriremos los angeles mentalidad del progress Hacker: "conseguir más con menos". Mezcla de experto en advertising y de programador, sus herramientas son el correo electrónico, los anuncios de pago por clic, y las API de las plataformas, y solo trabaja con aquello que se puede probar, seguir y escalar. Persiguen poco a poco al usuario y consiguen crecer. Y logran que esos usuarios agreguen a más gente, generando un crecimiento rápido y masivo de tráfico y usuarios, para empezar a dar resultados positivos y beneficios.
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