Even a Blind Chick Sometimes Finds A Bargain. Analysis of by Katharina Kirchhoff
By Katharina Kirchhoff
Today’s heroines even have to be flexible to satisfy the necessities of post-feminism, pop culture and neo-liberalism: they paintings, they take care of buddies, they must struggle for Mr.Right (so they don’t prove as a spinster eaten by means of cats), they do Brazilian Waxing and most significantly, they store. whilst Helen Fielding’s Bridget Jones said that she had determined to “go procuring and prevent obsessing” (Fielding eighty) it appeared as though a wall was once pulled down and ladies in "Chick Lit" went purchasing as though there has been no the next day. due to charge cards, there's certainly no restrict. at the one hand, these girls are in most cases expert and self sufficient with an outstanding source of revenue, yet nevertheless they get into debt for the most recent Hermes shawl to accomplish a fantastic that is propagated in pop culture.
Here the query emerges: What value does the style and wonder have for girls within the twenty first century? This essay will solution that question, proving that whereas the style and wonder in addition to post-feminism propagates the industrial independence of girls and, in connection, colossal consumerism as a logo for the liberation of ladies, purchasing in its place displays the subliminal oppression of girls by way of the marketplace. The heritage and theoretical framework for this thesis is equipped by way of Angela McRobbie, one of many best feminist theorists of the twenty first century, who states that the style and sweetness “appears to displace conventional modes of patriarchal authority” (McRobbie 61). My item of study is Sophie Kinsella’s "Chick Lit" novel "Confessions of a Shopaholic", as to the heroines in "Chick Lit" purchasing is a important and crucial a part of their lives and is gifted with the intention to create one’s identification, in line with the beliefs of pop culture lower than the tips of the style and wonder industry.
"Chick Lit" heroines are frequently provided as fashionistas who outline themselves by way of the garments and types they put on continually desperately attempting to end up their individuality and to verify their id. unfastened and over the top buying is wear a degree with liberation and emancipation, as "Chick Lit" fashionistas are economically self sufficient operating ladies. this can be the place the element of post-feminism comes under consideration, because it is going hand in hand with neo-liberal rules like freedom via fiscal independence, individuality and competition.
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