Das Social Media Marketing-Buch (German Edition) by Dan Zarrella
By Dan Zarrella
Wem es so geht, der findet in diesem Büchlein optimale Unterstützung. Kompakt, präzise und intestine verständlich führt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe präsentiert zusätzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Für die 2. Auflage wurde das Buch komplett überarbeitet und aktualisiert.
Aus dem Inhalt:
Was ist Social Media advertising and marketing?
Bloggen
Twitter und Microblogging
Soziale Netzwerke
Mediasharing
Social information, Bookmarking und Curation
Social situation Sharing
Verbraucherportale
Foren
Strategien für Ihren Social Media-Auftritt
Erfolgskontrolle
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